"What do I charge for my classes?".
As an American Heart Association (AHA) and American Safety and Health Institute (ASHI) instructor trainer, this is probably the most common question I get asked by new instructors. I also see this question frequently asked in CPR instructor forums and...it was a question asked in the comments section of my last YouTube video. So, since this is probably one of the first important decisions that you will make for your new CPR business, I will share with you my formula for setting prices.
Ok, it's not a formula. It's just two questions that you need to answer. They are:
What is it costing me to do this class?
What are instructors or training centers/sites in my area charging for the same service?
What Is It Costing Me To Do This Class?
To answer this question you need to take into consideration your recurring expenses for the class you are teaching. Some examples of these would be:
Disposable gloves (first aid)
Lung bags for manikins
Replacement batteries for AED's and or manikins
Rent (if renting a space to hold the class in)
Once you total up these expenses and determine what the class is costing you per student, you can decide what you want your profit to be and set your price accordingly. Just keep in mind that you must keep your prices competitive with other instructors in your area offering the same service.
What Are Instructors In My Area Charging For the Same Service?
This is where you put on your detective hat and do some investigating. Prices vary based on what training organization you are teaching for (American Heart Association, American Red Cross [ARC], American Safety and Health Institute, etc.) as well as from city to city.
To find out what the going rate is in your city, do a Google search by typing in the name of your city followed by "CPR classes" and/or "CPR certification". You will then see a list of CPR training companies in your area. Go to their website, if they have one, and look to see if they have their prices posted. If not, call them posing as a student (sneaky I know) and ask them about their prices.
When you are doing your investigating, make sure the prices you are getting are for the same exact services you will be offering. For example, as I have mentioned above, I teach for both the AHA and ASHI. Both have CPR class tailored for health care professionals. Both have a basic (layperson) level CPR class. Both have a First Aid class, Both have a combination class which includes CPR and First Aid. The certification cards for ASHI cost less then AHA certification cards. Therefore, if you are an American Heart Association Instructor, you can not charge the same as an ASHI instructor for...let's say, the health care professional CPR class. They are not the same service.
There Will Always Be Someone Who Does It Cheaper
There are a lot of instructors out there that will cut corners and do the class cheaper. I have heard it all. From instructors that just give lectures with no hands-on equipment for students to practice on, to instructors who just sell certification cards. Set a price that is fair to both your students and yourself, provide the highest quality training possible and I promise - the clients that value quality, will refer others and keep coming back themselves.
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